Outdoor Footwear for Stadium
Stadium is Sweden’s largest sports chain with approximately 160 stores in Sweden, Denmark, Finland and Germany. My role as a footwear designer at Stadium gave a wide understanding in I the product development process, from sketch to market and sales with customer in focus. Market research and outdoor exhibitions provided knowledge in new technology, material and colour trends while developing collections. The result shown above is examples from a fall/winter collection where new design guidelines was defined to strengthening the Everest outdoor brand.