Outdoor Footwear for Stadium

Stadium is Sweden’s largest sports chain with approximately 160 stores in Sweden, Denmark, Finland and Germany. My role as a footwear designer at Stadium gave a wide understanding in I the product development process, from sketch to market and sales with customer in focus. Market research and outdoor exhibitions provided knowledge in new technology, material and colour trends while developing collections. The result shown above is examples from a fall/winter collection where new design guidelines was defined to strengthening the Everest outdoor brand.


An overview
of the process

 
 Photo showing early sketches, which were taken further into specification drawings with colour and material samples.

Photo showing early sketches, which were taken further into specification drawings with colour and material samples.

 Collections are presented in assortment reviews.  Specifications are created for each selected model to be sent for sampling.

Collections are presented in assortment reviews.  Specifications are created for each selected model to be sent for sampling.

 Suppliers and factory visits on a business trip to China.

Suppliers and factory visits on a business trip to China.

  Packaging, d  istribution  and retail at Stadium stores.

Packaging, distribution and retail at Stadium stores.